Saturday, 3 May 2014


Q1. Tell me something about yourself ?
Ans. You should tell him very confidentially about yourself your strength and your Aim.

Q2. What you know about SEO ?

Ans.It is process of getting traffic from free and paid listing on the search engine like.



Q3. How to get top position in SEO ?

Ans. With the help of two factors we get top position in Search Engine


Q4. What do you know about ON Page Optimization ?

Ans. Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.

Q5. What do you know about Off Page Optimization ?

Ans.Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.

Q6. Do you know about latest update in SEO ?

Ans.Yes Sir i know about latest updates in SEO
1) Panda
2) penguin  

Q7. 2013 Updates

Ans. Panda Dance — June 11, 2013
While not an actual Panda update, Matt Cutts made an important clarification at SMX Advanced, suggesting that Panda was still updating monthly, but each update rolled out over about 10 days. This was not the "everflux" many people had expected after Panda #25.

"Payday Loan" Update — June 11, 2013

Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn. The update was announced on June 11th, but Matt Cutts suggested it would roll out over a 1-2 month period.

Penguin 2.0 (#4) — May 22, 2013

After months of speculation bordering on hype, the 4th Penguin update (dubbed "2.0" by Google) arrived with only moderate impact. The exact nature of the changes were unclear, but some evidence suggested that Penguin 2.0 was more finely targeted to the page level.

Domain Crowding — May 21, 2013

Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+). The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally.

Panda #25 — March 14, 2013

Matt Cutts pre-announced a Panda update at SMX West, and suggested it would be the last update before Panda was integrated into the core algorithm. The exact date was unconfirmed, but MozCast data suggests 3/13-3/14.

Q8. What is Cloaking in SEO

Ans. Cloaking is a spamming search engine optimization (BlackHat SEO) technique

Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.

Some examples of cloaking include:

* Serving a page of HTML text to search engines, while showing a page of images or Flash to users.

* Serving different content to search engines than to users.

Q9. Who is Matt cutts ?

Ans. Matt cutt is the head of Google web spam team.

Q10. What is keyword stemming ? 

Ans. keyword stemming is the process of finding out the root word from the  search query..

Q11.What is keyword density ?

Ans. Keyword density make your content stand out in crowd.
        Here is important formula of keyword density 
                                                     total no of keyword             *100
                                                  total no of words in your artical

Q12. What are webmastertools ?

Ans. Webmaster tools is free service by google where we can check all the details like indexing data,daily user, stats ,search query,CTR and XML sitemap.

Q13. Which  Important factors makes ON Page Optimization better ?   

Ans. In On Page Optimization there are some important factors like
Title Tag
Meta tag
Internal linking
Bread crimp.

Q14. Which  Important factors makes Off Page Optimization better ?

Ans. In Off Page Optimization there are some important factors like

Directory Submission 

Artical Submission
Press Release
Blog Writing/posting/creation
Classified Submission
Social  Media
Q15. What is google Sandbox ?
Ans. Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.

Q16. What is LSI ?

Ans. LSI stands for latent semantic indexing.It is data retrieval technique.

Q17. How many characters limits in Title tag ? 

Ans. In title tag approx 70 characters we can add.
            <title>primary keyword(70 char)</title>

Q18. How many types of Meta Tags and their characters limits ?

Ans. 2 types meta tags in Seo
Description Meta tag (150 characters limits)
Keyword Meta tag (200 characters limits)
Q19. What Seo tools do you use ?
Ans. Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.

Q20. How many SEO techniques do you know ?

Ans. 1)Black hat seo
        2)White hat seo
        3)Gray hat seo

Q21. What is Black Hat Seo ? And how many techniques used in it ?                                                                                                                              

Ans. Black hat seo is technique in which we use duplicate issues like content,photos, video,hidden links,keyword stuffing doorway pages and many other.It is not good for our site because when Google starts its crawling it considered the site is full of duplicate issues and he penalized the site minimum +30 Google page ranking

hidden link

keyword stuffing
doorway pages
incorrect keyword 
link farming 
mirror side
Note:- For Best seo this technique is not good avoid this technique..

Q22. What is White Hat Seo ? And how many techniques used in it ? 

Ans. White hat seo is a technique in which we used fresh,good contents in our site.Never used any kind of duplicate contents in it.It is the best method to get high ranking on the Search Engine.. 
                                         White hat techniques
Quality contents
Titles and Meta data
Keyword research and Effective keyword use
Quality inbound links
Note:- Best technique for best seo

Q23. What is Bookmarking Sites ? 

Ans. Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.

Q24.Top 6 Bookmarking  sites name ?

Ans. Top Bookmarking Sites.
stumble upon 

Q25. Tell me One URL short links site name ?


Q: Define blog, article & press release?

Ans: A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.

The articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. An article is supposed to be more oriented towards showing up opinions, views and idea. Generally, it is written  by a third party or expert of any specific field.

Press Release is related with a specific action or event which can be republished by distinct medium of mass-media including other websites. It should be simple, short and professional. It conveys a clear message or information.

Q26: What are Meta Tags?

Ans: HTML meta tags are usually referred as tags of page data which sits between opening and closing head tags of a document’s HTML code. Actually these are hidden keywords who sits in the code. These are invisible to visitors but are visible and readable by Search Engines.

<title>Not considered as Meta Tag, even required anyway</title>
<meta name=”description” content=”Write your description here” />
<meta name=”keywords” content=”Write your keyword here” />

Q27: Difference between keyword & keyword phrase?

Ans: The keyword term is basically concerned with a one-word term, on the other hand a keyword phrase considered as employment of two or more word-combinations. Therefore, it is very confounded to get high ranking in account of one-word keyword term until the one-word keyword has little online competition. Therefore, this practice is not encouraged to employ. In order to drive more traffic and top ranking in SERP it is recommended to employ keyword phrase.

Q28: Establish a difference between PR & SERP.

Ans: PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.

Q29: Define Alt tag?

Ans: The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.

For example, the HTML for this image will appear something like this:
<img alt=”you can define alt tag just below the input box of image title while uploading or editing a image.” src=”< tag.jpg”>

Q30: What do you know about Adsense?

Ans: Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of website and audience. These advertisement are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

Q31: Can you define Adword?

Ans: Adword is referred as the main advertising product of Google which is useful to make appear your ads on Google and its partner websites including Google Search. This Google’s product offer PPC (Pay Per Click) advertising which is a primary module and incorporate a sub module CPC (Cost Per Click) where we bid that rate that will be charged only when the users click your advertisement. One another sub module is CPM (Cost Per Thousand Impression) advertising where advertiser pay for a thousand impression on flat rate to publisher. In addition it also includes website targeted advertising of banner, text and rich-media ads. Moreover, the ad will appear especially to those people who are already looking for such type of product you are offering as well as offer to choose particular sites with geographical area to show your ads.

Q32: What is PPC?

Ans: PPC is the abbreviated form of Pay Per Click and is a advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impression) through bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over their advert.

Q33: What are the aspects in SEO?

Ans: The main aspect in SEO are divided in two class: SEO On-Page and SEO Off-Page.
SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.
SEO Off-Page aspect are Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Q34: What do you know about RSS?

Ans: RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporate summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites.

Qus:- Why is the Title so important in SEO?


- Title is the main part of any web site that provides a way to use the element to display the title.

- Title of the web site is the element that is used for the search engines and its positioning in it.

- Title is usually placed in the tag of the HTML and it describes the main title of the website and its purpose.

- It is a descriptive word in 12-15 words and describes the nature of the title that can be optimized according to the search engines.

- Title is a way to describe the website’s aim and it is being shown on the web browsers title bar.

Qus:- What is the purpose of keyword in SEO?


- Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine.

- These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that.

- Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database.

- The words can be found out or placed in the order for the web site that displays them in order of preference.

- Keywords are also written in the Meta tag that is placed in tag and it describes the website.

Qus:- What is the function of body content relevance?


- Body content relevance is used for the text that doesn’t consist of images on the web page of the web site.

- It is also known as non-image text that provides the description and relates it to the title, description and keywords.

- The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages.

- Body content allows the use of many statements and elements to be used to display it on the web front.

- Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.

Qus:- How does the submission process work?


- Submission programs are used to send the data of the web site address to the server to request to display it.

- Submission programs have the “URL” to search engines that allows the links used to refer to the URL strings.

- Engines use many techniques to parse the URL using the spider through the HTML code and looks for particular tags.

- The tags that are searched for uses <a href= “”> and this consists of the link to which the pointer is pointing to.

- The parsing of the entire page is being done by using the small Web BOT that travels through the link and find more searching for links.

- The links uses the same procedure of all the pages at URL address when it is found on the search engines.

Qus:- When do the Submission appear on the engines?


- Engine and the directory structure for the website are different and it allows the submission to be done using the engine only.

- The submission can take time or it is required to have the instances of the web site to be listed on the search engines.

- Submission can only appear on the engines if it is submitted correctly and it provides better visibility of the request.

- The engines can be added according to the submissions that are taking place and the calculative chances with the sources.

- The engines and directories are put in a queue and add the chance to check the site for the content that is being used.

Qus:- What is function and parts involved in search engine?


- Internet search engines having three parts in which the functions can be performed and they are as follows:

- A spider is also known as crawler or bot, this travels from one page to another page and visits the complete page.
-> It represents the page that needs to be searched on the web site and displayed on the search engines.
->It includes the reading of the website using the hyperlinks on all the pages and there is communication that takes place from one page to another.

- Catalog or indexing is being done that is created by the programs that compile the pages being read from the web sites.

- Program that receives the search request and it has its own comparison with the indexing that needs to be done to have the results located.

Qus:- What is the use of a program in SEO related information?


- The program receives the information using the search request and then it compares the entry with the index and according to that show the results.

- Program allows the search engine to use a structured directory that includes the topics and allow the search engine to crawl the data from the web.

- Program allows the web portal sites to offer the search engines and directories that find the information and make it accessible to all.

- It includes the basic components and features essential for the users to be used for the better optimization of the search engines.

- The components work together to provide the information for the search engine to perform better.

Qus:- What are the basic actions that can be performed on search engines?


- Search engines use basic components and features to make the result easier for the users.

- It provides three basic actions that can be performed using the search engine and are as follows:

- Gathering of information is being done by the spiders that gather the information and list it down for the crawling by the search engines.

- Analyze the information includes the analyzing of the search engine techniques and the way it is being analyzed with respect to other users.

- Display information includes the result that needs to be displayed to the user and in right way.

Qus:- What are the ways in which spiders can find the web site?


- Spiders are the information gathering tools that allow the bot to collect the information about the web sites on the Internet.

- The programs that are used provide gathering of the content from the web site and the store for processing of the data.

- There are two ways in which spiders can perform the search function on the website and it is as follows:

- Search engine can be allowed to find the website that is being created directly by the use of Meta keywords or data.

- It can also tell the search engine the information about the website and use the related data to provide to let your site appear on the search engines.

Qus:- How does search engine perform?


- Search engines are used on the web to place the websites according to the ranking or suggestions.

- Search engines can be placed on any site that needs to be made as search engine friendly. It allows the search engines to search the sites and display them on the front according to the pre-defined ranking criteria.

- Once the site is suggested for the search engine then the website information gets collected and the links are followed on each web site.

- The linked websites works when the site is visited and on that other links also gets active.

- If there are more websites that link to the site of the user then the spider (information gatherer) will find the site and display it.

Qus:- What is the procedure for the search engine to spider the user’s website?


- Search engine uses spiders to gather the information from the websites and on revisiting it shows the submitted URL for the website.

- The spider that is used with the search engine finds the information and revisits the site when the URL of the site is submitted again.

- After the spider finds the link of the user’s site it specifies the amount of time is being spent from the last visit.

- After looking at the number of websites the spider visits and the resources being utilized by the spider the visits can be calculated.

- It uses the visits and revisits of the user for the user’s site to calculate the exact result for the search engine.

Qus:- What is the procedure to display the information of search engine?


- Search engines are used to search for a query by the user and display the result by selecting the web pages that are related to the query.

- The sites that are under, the result returns the algorithm that is being analyzed, in case of web pages and stored in the search index.

- Search engine displays the file size of the web page and it calculates according to the percentage of users being visited the website.

- The web pages can be optimized for the better search result and then the new result can be returned according to the sites.

- The results are being shown according to the order of relevance of the content that is being given for different sites.

Qus:- What is the use of using keyword prominence?


- Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages.

- It depends on the availability of the word, higher the word in a page more prominence/weight it will have.

- The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.

- The location is also very important of placing of the keywords in the individual HTML tags.

- The tags like , , etc. can be used to contain the keywords that can increase the results according to the user’s point of view.

Qus:- What is the function of Organic search engine optimization?


- Organic search engine optimization provides the services that allow the inclusion of knowledge as well as information of the websites to be used.

- Organic search engine results in effective services that can be get on the monthly basis or pay per click basis.

- Pages included in the organic field provide the input to the search engine and make the searches easier for user’s to find out.

- These search engine optimization techniques are used to organically create the content and the data.

- After the creation the data can be put in SEO for other sites to know more about it. This provides good services and search positions.

Qus:- What are the effects on websites using the organic search optimizations?


- Websites are used for optimization purpose to make it faster and secure at the same time optimize it so that it can be user friendly.

- The optimizations bring faster services, good quality of product and good web traffic and customer customization techniques.

- There should be a provision to reach the customers early and in a good way rather than providing the resources to the clients.

- Customers can reward the experience to the products and services used on the websites by making it to work.

- The users are all tied up regarding the time that is being shared with the time that is having no returns.

Qus:- What are the tools used in organic search engine optimization?


- Organic search engine optimization provides a way to display the website that is fully optimized in the search engine.

- It includes the traffic and the search results that include the body of the search to be search engine friendly.

- The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried.

- Search engines uses lots of ways to use the users either in a sponsored way or paid listing way.

- The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.

Qus:- What are the different types of Ethical SEO?


- Ethical SEO provides the standards and search engine functionality to provide the optimization for the websites.

- Ethical SEO provides positioning of the results that is longer lasting and provide frequent changes made in the algorithms.

- This provides a way to optimize the search sites by making it appear on the search engine and promote it using the best techniques.

- This provides a way to legally use the techniques and have the methods to optimize the results in a faster way.

Qus:- What is the purpose of cloaking?


- Cloaking is used by black hat and it is one of the unethical practices in SEO. It uses the devices that provide deceiving mechanism for the search engines.

- This directs the webpage to a place that are not visible on domain and the spiders or crawlers are analyzing for it.

- Cloaking provides the use of false pages that are loaded with the keyword and other content that is search engine optimized.

- This boosts the search engine results to rank the page higher on the search engines and provide artificial methods to advance the ranking of a web page.

- Cloaking only works when it uses CGI scripts in the hidden web page used to scan the IP address of the visitor visiting the web page.

Qus:- What is the function of Cross linking?


- Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.

- It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet.

- It provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults.

- It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.

- The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.

- It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.

Qus:- What are the guidelines need to be followed to write the SEO?


- SEO uses the cross linking between the two sites that is having other functionalities as follows:

- This allows the site to be unique and having the original content and the site is being evaluated on the basis of the content.

- Use of different IP address can work out as well as use of crawlers that doesn’t get penalized for cross linking.

- Cross linking is not used on every page as it fills the page with other links and puts the link on the same websites using the page.

- Anchor text is used in the cross linking that provides rich keywords and in good length used by the search engine crawlers.

- Link ring shouldn’t be created on sites as search engines will penalize the cross linking of the websites.


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